Google’s minor panda updates cause a “flux” in search rankings
Since September 27th, Google unleashed version 2.5 of its Panda algorithm. This means treating website owners to a regular series of Panda algorithm and site recalculation updates over a period of several weeks. September 27th, October 3rd, and October 13th have been confirmed by Google, but it appears that there may have been several other updates (of either Panda algorithm changes or site recalculations) as well during this period. There have been a number of updates since the 2.5 update on September 27th. We have been calling those updates Panda “fluxes”. Google is making a conscious effort to provide more weather reports for when they do major of minor updates with the search algorithm so high quality sites can make the necessary adjustments.
On October 5th, Google’s Matt Cutts tweeted:
“Weather report: expect some Panda-related flux in the next few weeks, which will have less impact than previous updates”
Many site owners reported Panda-related changes on at least October 3rd and October 13th. It appears many sites suffered Google organic traffic declines on September 27th recovery on October 3rd, and decline again on October 13th. Google confirm these flux’s and state that:
- Some Panda updates are due to new signals being incorporated into the overall Panda algorithms
- Some Panda updates are recalculation of how sites perform within the Panda algorithms, based on updated data about the sites since the last recalculation
- The only difference with this update vs the previous ones is that there will be (and have been) several updates (presumably of both types) within days or weeks of each other
What can you do to recover?
It’s important for businesses to realise that Panda updates are a site-wide assessment that can impact even the highest quality websites. The key recovery strategies are as follows:
- Creating valuable content so the page is the best answer to the query on the web
- Consolidating approximate duplication if lots of pages on the site are about the same topic
- Getting rid of exact duplication. Syndication, manufacturer feeds and other measures that result in the exact text appearing on multiple sites
- Improving usability such as ensuring a valuable and engaging user experience, providing easy and useful navigation and not obscuring the content with an overwhelming amount of ads
- Working on engagement by building a site that people want to stay on, link to, return to, share, and otherwise show happiness towards
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