Panda update

What to do if your site has Bamboo?

Google search engine has become as black and white as a Pandas coat. In the past, many sites where getting unfair advantages over their competition using Black hat SEO. However, as of February this year, Google unleashed a revolutionary new algorithm update named “Google Panda” that has changed the way they examine websites and how they rank them in search results.  Many sites have already suffered drawbacks of lower ranking in search results and have even been taken off Google altogether. Google Panda needs some serious consideration when designing a website. Simply ask yourself, “Do my customers feel comfortable on my website?”

The aim of Google Panda is to cleanse the SERPS and put low quality websites where they belong. However, what do Google render as low quality? And how does this affect SEO technique?

Here are some of the elements that Google Panda look into when rating your sites quality:

• How long do people spend on your sites?
• Who are you linked to and how many links are there?
• How clean is the coding?
• How many people click from SERPS?
• How much advertising is there?
• Is there High quality content?
• Is it easy to navigate?
• How many inbound and social links point to the site?

Of course, SEO services have been dealing with these issues for years but since the emergence of Google Panda, trustworthy SEO has become imperative. Google can now prevent lower quality sites from tricking them into thinking they are of higher quality.

So if you want more traffic, there is only one way to do so. Embrace the Google Panda update and apply the features. Don’t keep recycling old SEO techniques and keep to SEO fashion. Here are some of the things you should do:

• Add more quality content – Videos, photos, music etc.
• Don’t bombard your content with distracting ads.
• Increase social media efforts. Large numbers of social links is a key indicator of trust.
• Produce content for people. NOT search engines.

Those who think it wise to cheat the system will be hit hard by upcoming features. Google Panda is going nowhere and neither is your business unless you follow the rules.